+ PROBLEMS FACED BY MEDIA OWNERS (PUBLISHERS)

• Print is not as easily transactable as other media classes
• Declining revenues due to difficulty in execution of large campaigns
• High cost of sales people, management and training
• Archaic back end systems that do not integrate
• Selling bundles and packages is cumbersome
• CPM agilities with easy comparison of geographies and audiences
• Multiple reporting formats/points
• Speed to market is in general suboptimal
• Remnant inventory management
• Premium inventory management

HOW BOP CAN HELP MEDIA OWNERS

• BOP can readily compose bundles of publications and make them visible to buyers
• BOP can use the platform's intelligence to target likely buyers
• Reach (readership) and value (Price, CPM) are readily calculable and visible to buyers
• Responding to agency booking requests and requests for quotes is simple, and reuses packages defined by the agency instead of requiring duplicate data entry
• Support for the full RFP (Request for Proposal) lifecycle
• Options of tentative proposal and formal offer, with chat-based negotiation to finalise deals
• All communication is captured on the platform, and an email audit trail exists
• Two-way handshake required for amendments and cancellations after sale, results in fewer disputes and account queries
• A small operations team can manage the mechanics of booking, leaving salespeople free to concentrate on actual sales - add value
• Yield management strategies are easy to define and implement
• Implementing well-defined APIs to query availability and take bookings will enable back-end systems to integrate with the transacting platform
• Accelerates sales cycle and reduces cost of sales

+ PROBLEMS FACED BY MEDIA BUYERS (AGENCIES)

• Hard to transact Print electronically like digital
• Difficult to compare the reach (readership) and value (CPM) of packages from different publishers, and compare against other media classes
• Takes time and effort to execute large plans quickly
• Cumbersome to extract an individual suppliers' data out of a comprehensive schedule in order to request inventory from them
• Negotiation with suppliers is time-consuming and typically conducted over multiple media, hard to keep track of negotiating points and agreements reached
• Many disputes and account queries because of inconsistent audit trail of negotiation and data entry
• Lack of integration with billing systems necessitates duplicate data entry
• Difficult to keep track of different contracted rates which vary with publisher and client
• Difficult to reuse older schedule templates when running similar campaigns

HOW BOP CAN HELP AGENCIES

• Powerful search functions allow quick identification of publications targeting defined audience groups
• Extremely easy to put together publications for a campaign (hours in place of days)
• Ability to buy publications from original publishers or from their representatives
• Ability to view break-up of schedule insertions and budgets by market region or by supplier with a single click
• All publication data (i.e., media kit) is pre-loaded and maintained up to date by the platform
• Very little manual data entry - most activity consists of selecting items from dropdowns, which is fast and error-free
• Schedules are automatically split by publisher and sent to them
• Ability to negotiate terms with individual publishers
• Full audit trail of all negotiations, chat transcripts are included in the email trail
• Two-way handshake required for amendments and cancellations after sale, results in fewer disputes and account queries
• Team functions available to work on large schedules - save, resume, copy, lock against modification, etc.
• Ability to reuse past schedules as templates for subsequent campaigns, which is faster than creating schedules from scratch
• Integration with billing systems is simple - based on batch file export or real-time API as required
• Full confidentiality of information between various client teams