Australia’s digital buying exchange for print advertising has changed its name to Buy On Platform and is preparing to launch in Europe.

A significant increase in users is expected for Bid on Print over the next six months following the implementation of major changes to the advertising space exchange.

In Australia, the regional industry association The Newspaper Works opened its “Bid on Print” platform, which the group describes as “a private exchange focused on the purchase of advertising in print newspapers. Bid on Print provides direct access to publication inventory, circulation and readership comparisons and a simplified purchase process.”

The newspaper industry today launched an industry-first private exchange to buy print advertising.