BUY ON PLATFORM STREAMLINING PRINT TRANSACTING BETWEEN MEDIA SUPPLIERS AND MEDIA BUYERS

 

  • BOP is a streamlined interface for print media buying, a greatly automated transactional workflow between media agencies and publishers/rep companies

Key benefits of BOP include:

  • Speed - Makes print extremely easy to buy

  • Accuracy - All but eliminates account queries

  • Accountability – Full audit trail, including negotiation transcripts

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